The aim was to share the experiences of engineering study.
An addition to the project was a set of three focus groups held in London, Cardiff and Birmingham with WES student groups to find out the experiences of female students from disadvantaged areas, where parents had not studied engineering or where the women had not made a typical A level choice.
Further discussion groups were held with girls aged 11-14 to test poster designs and messages.
Blitz, who created the ‘Not all chemists wear white coats’ campaign, were appointed by open tender, to capture the focus groups with young people and developed the straplines:
Engineering it’s in everything
It’s time for engineering girls
The second project output was a double-sided careers poster, produced in March 2013. By January 2015 this had been reprinted 3 times. The supporting website is engineergirl.wes.org.uk