Diversity in engineering
Update to the data collected for Set to Lead. Undertaken in collaboration with Oxford Research and Policy for the Women’s Engineering Society
Katalytik provided project management and focus group work to support an analysis of student destination data and the set to lead survey data with extra consideration of ethnic background and socioeconomic status.
The aim was to share the experience of engineering study. An addition to the project was a set of three focus groups held in London, Cardiff and Birmingham with WES student groups to find out the experiences of female students from disadvantaged areas, where parents had not studied engineering or where the women had not made a typical A level choice. Further discussion groups were held with girls aged 11-14 to test poster designs and messages.
Design agency Blitz, who created the ‘Not all chemists wear white coats’ campaign, were appointed to capture the focus groups with young people and developed the straplines:
Engineering it’s in everything
It’s time for engineering girls
The second project output was a double sided careers poster, produced in March 2013. By Januray 2015 this had been reprinted 3 times. The supporting website is engineergirl.wes.org.uk